Smarter Ads, Stronger Brand: How AI Optimises Your Campaigns

AI helps your ads perform better by making them more personal. Meta's tools use your existing ad setup to automatically optimise where your ads appear and how they look to different people.
 
Here's the straightforward way AI does it:

Smarter Placement: Advantage+ placements automatically show your ad where your target audience is most active. Less guesswork for you.
Dynamic Creative: Advantage+ creative mixes and matches different parts of your ad to show the most appealing version to each viewer. More relevant ads, automatically.
Keep in mind: While AI is powerful, it builds on what you give it. Your original ad copy needs to be spot-on in terms of tone and messaging to get the best results from these AI tools. Think of it as AI amplifying your expertise, not replacing it.

This all happens while staying within your brand guidelines. It's about making your ads more effective, not changing who you are.