Master Your Shopify Store's Look: Understanding Theme Settings and Colours

First impressions are key in e-commerce, and your Shopify store's visual appeal plays a crucial role in attracting customers. Beyond just choosing a beautiful theme, understanding and utilising your theme settings, particularly its colour options, can elevate your brand and create a seamless shopping experience.

The Power of Colour: On Sale Accent
One of the most impactful colour settings in your Shopify theme is the On sale accent. This specific colour dictates how sale prices and sale badges are highlighted across your store. When you set a product on sale using a "compare-at price" (which shows the original price alongside the discounted one), this accent colour determines the styling of visual elements that highlight discounted items.

Guiding Your Customers: The Sold Out Badge
The Sold out badge is a clear visual indicator that appears on product images when an item is out of stock. Most themes offer customisation options for this badge within the theme settings, allowing you to adjust its position, shape, and colour. You can also change the wording from "Sold out" to something else, like "Unavailable."

 
Beyond the Defaults: Custom Badges
While Shopify provides built-in options for "Sale" and "Sold out" badges, creating custom badges for "New Arrivals," "Best Seller," or "Limited Edition" typically requires either installing a third-party app from the Shopify App Store or custom code modifications to your theme. Shopify's built-in settings only allow customisation of the existing sale and sold out badges.

Elevating User Experience: Modals and Drawers
Modals (pop-ups) and drawers (side-sliding panels) are interactive UI elements that enhance your store's functionality. Modals are overlay windows often used for newsletter sign-ups or quick view product details. Drawers slide in from the side and are commonly used for cart displays, mobile navigation menus, or collection filter options. Both can be customised for colour schemes and behaviour through your theme settings, often under sections like "Dropdowns and pop-ups" or "Drawers."

Consistency is Key: Default Colour Schemes
Every Shopify theme comes with its own default colour scheme set by the theme developer, providing a baseline for your store's appearance. You can view and, if needed, reset to this default scheme within your theme's colour settings.

Star Ratings: Building Trust and Social Proof
Star ratings are crucial for building trust and social proof on your product pages. They are generally implemented through product review apps from the Shopify App Store. We recommend using a reviews app that integrates with your Shopify store and your Klaviyo email marketing app, such as Reviews via Klaviyo. These apps integrate seamlessly and often allow customisation of star colours to match your theme.

Notifications: Success, Warning, and Error
For success, warning, and error notifications, colours are typically part of your theme's overall colour scheme system, though not always directly accessible as separate settings. Some themes may include these in advanced colour options, while others have them hardcoded. For email notifications, you can often customise the accent colour in your Shopify admin settings.

 
Understanding these basic theme settings and colour options allows you to create a visually appealing and brand-consistent online store that enhances the shopping experience for your customers.