Ditch the Jargon: Simple Steps to Omni-Channel Success (and Why Your Old Metrics Are Lying to You)

First Things First: Solid Ground

Think of your business like a house. You need a strong foundation. That foundation is:

Cash in the Bank: This is your safety net. It lets you handle unexpected costs and try new things without panicking.
Shopify: This is your control center. It connects your online store, physical store, and everything in between, making it easier to manage your business.
Stop Looking at the Same Old Numbers (They're Misleading You!)

Many business owners are still stuck on old ways of measuring success. Things like "ROAS" (Return on Ad Spend) sound impressive, but they don't tell the whole story.

Why ROAS is a Problem: Imagine an agency showing you a high ROAS. It looks great, right? But what if those customers never buy from you again? You're making money on the first sale, but losing in the long run.
Also, a lot of the ROAS numbers are made inside of the advertising platform, so it can be easily manipulated.
It only looks at the money you got back from the money you spent on adds, not the customer as a whole.
Business owners need to step away from old measurements.
What You SHOULD Be Looking At:

Instead of just looking at the money you made from ads, focus on these simple things:

Google's Performance: Are you spending more or less on Google ads compared to last year?
Are you making more or less money from those ads?
Are you keeping the customers you get from Google?
These 3 things will tell you quickly if your google ads are working.

Meta's Power with Cold Audiences: Meta is a great channel for cold audiences. This means it's perfect for reaching people who have never heard of your brand before.
Use meta to show off your brand and get people interested.
However, ensure your google and meta are not targeting the same people, this will drive the cost up.

Klaviyo Your Customer Retention Powerhouse: Email is NOT dead! And tools like Klaviyo prove it.
Klaviyo allows you to create highly personalized email campaigns that keep your loyal customers engaged.
Think of it as a funnel to re-engage customers, and bring them back to your store.
Use it for welcome emails, abandoned cart reminders, special offers, and more.
It helps you build strong relationships with your customers, leading to repeat purchases and increased lifetime value.

Prospecting is King: Prospecting is king! Finding new customers is the lifeblood of your business.
Aim for around 75% of your ad spend to be focused on prospecting.
If you're not finding new customers, your business will stagnate.

Know Your Profit Margins & Focus on Your Best Sellers: Know your profit margins! Not all sales are created equal.
Focus on placing your best-selling products, the ones that built your business in the first place, in your prospecting campaigns.
These are the products that have proven to be successful and have the highest profit margins.

The Big Picture:

Don't just look at how much money you made from ads. Look at the overall health of your business. Are you keeping customers? Are your costs under control?
The Bottom Line:

Running an omni-channel business doesn't have to be complicated. Focus on the basics: strong cash flow, a good platform like Shopify, and simple, honest numbers. Forget the fancy jargon and the old metrics that are misleading you. Focus on the real value of your customers and the actual health of your business. And remember, Meta is your friend when it comes to finding those new, cold audiences, Klaviyo is your secret weapon for keeping your best customers coming back, and Prospecting your best selling products, is king.