Boost Your Online Sales: A Smart Guide from Started from Scratch

 

At Started from Scratch, we get it: you want more than just website visitors; you want actual sales. That's why we're sharing some top tips from our Sales Objective Guide. This guide is all about helping you—and your clients—make more money online.

Why the Right Goal Makes All the Difference
You're spending money on ads, so you need those ads to work hard. Our guide breaks down the best ways to run your sales campaigns, making sure every dirham you spend helps you earn more back. We cover:

How to Bid: Smart ways to bid so you reach the right people and get those sales.
Managing Your Money: How to spread your ad budget around for the best results.
Seeing What Works: Understanding how different ads lead to a sale, so you can do more of what's working.
Here's the Big Secret: Optimize for "Purchase"
This is huge. Our own expert, Nicola, with over 10 years of experience in Meta's paid ads, has seen firsthand how crucial this is.

Here's the proof:

Small businesses that set their campaigns to aim for "purchases" spent 78% less per purchase than those who just aimed for "link clicks" without using the Meta pixel.

What does that mean for you? When you tell Facebook (Meta) that your goal is a "purchase," their system gets way better at finding people who are actually ready to buy.

So, for your next sales ad, make sure you choose "Purchase" as your main goal. It’s a simple change that can make a massive difference in your sales and how much you pay for them.

Who Benefits Most?
While aiming for sales is great for almost any business, it's a must-do for e-commerce clients—businesses that sell products directly online. But it also works wonders for:

Consumer Goods: Selling everyday items.
Professional Services: Getting new clients for things like consulting or coaching.
Entertainment: Selling event tickets or subscriptions.
 
Ready to See More Sales?
Don't guess when it comes to your online sales. At Started from Scratch, led by experts like Nicola, we’re here to help you truly succeed.

Want to turn more ad clicks into actual sales?

Let Started from Scratch help you build a sales strategy that brings in real results.